If you have run a business on social for more than a year, you have already felt at least three of these. You may have written them off as bad luck. They are not bad luck.
The gap between what Kenyan small businesses want from a website and what they end up buying is not a taste gap. It is a tooling gap. Close it and everything downstream gets easier.
The About page is not a biography. It is an answer. If you know whose question you are answering, the whole thing writes itself.
Your four thousand followers belong to Instagram. The hundred phone numbers in your WhatsApp Business belong to you. That difference is the whole game.
The highest-leverage thirty hours a Kenyan restaurant can spend. Here is the exact plan we would run. None of it is secret. Almost nobody does it.
Fifty million people search in Swahili. The competition for them on Google is, roughly, none. So why is every Kenyan business still fighting over English keywords?
It didn't build it for me. It did something more useful — it made me answer the questions I had been avoiding for three years.
Renting your audience on someone else's platform is the most expensive "free" thing in Kenyan business. Here is what it actually costs.
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