Featured · Websites
6 July 2026 · 4 min read
Your WhatsApp status is not a business
Every Kenyan small business runs on WhatsApp — but almost none of it survives the night. Why a website for your small business in Kenya still matters.
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Websites
What Kenyan businesses actually pay for a website in 2026 — and how much of it is markup
Ask ten Kenyan business owners what a website costs and you'll get ten numbers. Here are the real 2026 prices — and how much of the bill is pure markup.
6 July 2026 · 4 min readRead →
Websites
Why your competitor's website looks exactly like yours.
Open fifty Kenyan small-business sites in a row. You will see about six designs on rotation. Here is why that happened — and what it is quietly costing every business in the pattern.
1 May 2026 · 4 min readRead →
Websites
Five cracks every Instagram-only business eventually hits.
If you have run a business on social for more than a year, you have already felt at least three of these. You may have written them off as bad luck. They are not bad luck.
30 April 2026 · 4 min readRead →
Websites
What small business owners actually want from a website (and what they settle for).
The gap between what Kenyan small businesses want from a website and what they end up buying is not a taste gap. It is a tooling gap. Close it and everything downstream gets easier.
29 April 2026 · 4 min readRead →
Content
How to write your About page when you hate writing about yourself.
The About page is not a biography. It is an answer. If you know whose question you are answering, the whole thing writes itself.
28 April 2026 · 3 min readRead →
Content
Stop chasing followers. Build a list.
Your four thousand followers belong to Instagram. The hundred phone numbers in your WhatsApp Business belong to you. That difference is the whole game.
27 April 2026 · 4 min readRead →
Case Studies
The 90-day local SEO playbook for a Nairobi restaurant.
The highest-leverage thirty hours a Kenyan restaurant can spend. Here is the exact plan we would run. None of it is secret. Almost nobody does it.
26 April 2026 · 4 min readRead →
SEO
Swahili SEO is a goldmine no one is mining.
Fifty million people search in Swahili. The competition for them on Google is, roughly, none. So why is every Kenyan business still fighting over English keywords?
25 April 2026 · 4 min readRead →
Websites
I asked an AI to design my website in ten minutes.
It didn't build it for me. It did something more useful — it made me answer the questions I had been avoiding for three years.
23 April 2026 · 4 min readRead →
Websites
Your business doesn't live on Instagram.
Renting your audience on someone else's platform is the most expensive "free" thing in Kenyan business. Here is what it actually costs.
22 April 2026 · 4 min readRead →
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